About Us

NBI is a third-generation family-owned fragrance and fashion business based in Hamburg. The strength of NBI lies in its ability to build brands, to shape the image of brands through fragrance, and to translate that same image into the world of fashion through storytelling and product excellence. With a long-term orientation and a focus on sustainable growth, we are a global company dedicated exclusively to prestige aromas. The responsibility of leading and executing our strategy, as well as overseeing our corporate affairs, is shared across our Executive Officers and Board of Directors. We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results.
We have a clear vision of where we are going. We focus our resources to achieve leadership objectives and strategies. We develop the capability to deliver our strategies and eliminate organizational barriers.

  Values: We are inspired by the values expressed in the NBI slogan: Passion, People, Performance.
Passion: We enter whole-heartedly into our endeavors. We are passionate about the quality of our products, the success of our business, the dreams of our consumers. It is the fundamental ingredient in the creation of our products.
For NBI, Passion is… Audacity. Emotion. Creativity. Innovation.

People: It takes the collective talent of ambitious, hard-working teams to create and market some of the world’s most distinctive fragrances. At NBI, People means… Commitment. Entrepreneurship. Authenticity.

Performance: As a family-owned company we can take the long view and seize opportunities as they arise. Consistent performance speaks for itself.
At NBI, Performance stands for long-term Vision, Common Sense, Embrace of Challenge & Efficiency.

  We are a global designer in prestige aroma — delighting consumers with transformative products and experiences, inspiring them to express their individual passion. We are the only company focused solely on prestige fragrance and deodorant by now. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder NBI.