Creativity & Innovation

Our slogan is: Alacrity. We believe there are no limits to innovation. It is in our creative DNA to recognize that the results generated from a journey, ignited by sharing ideas, are winning results.
We go beyond the limits of what we believe we can do, because innovation is in our blood. We are open to learn, open to change, open to the future. We adopt non-traditional points of views and we explore the uncharted horizons of our modern world.

At the heart of The NBI Company is a passion for creativity and innovation‚ because like our founders, we believe everyone can be beautiful. Every day, we help people express their individual passion with superior quality products, continuing the bold, breakthrough efforts of our founder.

By utilizing the latest technologies and understanding and staying ahead of the trends, we create multiple engines of innovation to fuel our brands — from product development to packaging, sampling to selling, marketing to merchandising. We define innovation broadly and design experiences to capture the imagination of consumers wherever they are — at home or at retail stores, online, on mobile or on social media. Delivering meaningful benefits to discerning consumers is what drives innovation across the Company.

We have designed our organization to build upon the unique DNA of each brand and unleash creativity and talent across the enterprise. Brand Product Development, R&D, Packaging and Corporate Innovation partner with Creative and Marketing to develop multiyear pipelines of products, packages and experiences to fuel each brand’s essence.

These innovation pipelines are both global and locally relevant and exceed the expectations of the most demanding consumers in the world — across age, ethnicity, culture and geography. We are committed to serve consumers’ current and emerging needs and wants — while leading with agility to respond to market shifts, societal trends and technology acceleration.