NBI is a third-generation family-owned fragrance and fashion business based in Hamburg. The strength of NBI lies in its ability to build brands, to shape the image of brands through fragrance, and to translate that same image into the world of fashion through storytelling and product excellence
Hassan Nasrabadi : CEO
Who We Are
We are a global designer in prestige aroma — delighting consumers with transformative products and experiences, inspiring them to express their individual passion. We are the only company focused solely on prestige fragrance and deodorant by now. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder NBI..