What We Believe
The Company’s founding values inspire our commitment to operate responsibly and motivate us to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust. In partnership with our suppliers, our retailers, our consumers and everyone we touch, we aspire to foster our heritage of respect for people and the environment and be a positive influence in every community we serve.
We have designed our organization to build upon the unique DNA of each brand and unleash creativity and talent across the enterprise. Brand Product Development, R&D, Packaging and Corporate Innovation partner with Creative and Marketing to develop multiyear pipelines of products, packages and experiences to fuel each brand’s essence.
These innovation pipelines are both global and locally relevant and exceed the expectations of the most demanding consumers in the world — across age, ethnicity, culture and geography. We are committed to serve consumers’ current and emerging needs and wants — while leading with agility to respond to market shifts, societal trends and technology acceleration.
We like to say we are creativity-driven, consumer-inspired. We are inspired by what our consumer desires. But very importantly, we are driven by our creativity. We want to surprise the consumer with something they don’t yet know they want, and then can’t live without.
The NBI Company has always used the best ingredients and the latest technology to create superior products. NBI’s revolutionary marketing ideas and fearless spirit continue to serve as our greatest inspiration. Today, we continually strive to create some innovations to meet our consumers’ changing needs, particularly as shopping habits have evolved. We are connecting with our consumers online through e-commerce and social media —reaching them where they are and how they prefer to shop.
For many consumers, packaging is the first introduction to our products. As with everything we do, we maintain a high aesthetic for the design and usability of our packaging, which must conform to our brand standards and meet the expectations of our consumers. We believe that packaging can meet these needs responsibly. Our history of world-class creativity and innovation is central to the high quality products and services our consumers enjoy every day. We are committed to designing and embedding sustainability into our products and packaging.
In collaboration with our supplier industry groups, we continue to explore and test the use of more sustainable materials such as plant-derived plastics, new packaging formats including refills and postconsumer recycled content, and we aim to design our packaging for more effective materials recovery.
The design and aesthetic of our packaging must reflect the prestige of our products. To meet the changing needs of consumers, we are committed to delivering products that perform well for consumers and for the environment. We continue to work on gaining greater understanding of global consumers’ expectations for more sustainable products and related purchase motivations.
We support and encourage our packaging designers and engineers to create sustainable, elegant packaging solutions and to remain current with emerging industry trends.
Reducing our dependence on fossil fuel-derived plastic packaging materials is a meaningful way to reduce our overall impact on climate change. We have established relationships with key bio-material suppliers and we are working to better understand the challenges, costs and performances of these materials.
Raw Materials Assessment
Building upon our rigorous internal safety assessments, we work with external partners to assess the human health and environmental safety of the raw materials we procure for our product portfolio. This assessment is used to complete a profile for each new raw material and is an important resource for our formulators.
The core of our company is built on relationships. Our founders care deeply about cultivating and maintaining strong relationships with suppliers – what they often referred to as “friendships.” As a family company, that tradition — and many of those early relationships — continue to this day.
We have cultivated trusting partnerships along with high standards for product quality and social and environmental performance. With our suppliers, we have created a platform to deliver best-in-class products that raise the bar and set the industry standard in NBI fragrance.”
What We Value
We are a family company with a long-term orientation whose actions are rooted in the NBI family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence.
We pride ourselves on our commitment to operating ethically — we hold ourselves accountable for the impact we make and the influence for good we can have everywhere we do business. At the heart of our collaboration with our suppliers is innovation — let’s work together on innovating, not just in the traditional sense but also for quality and sustainability.
Our global success is built on the trust our consumers place in our products. They know our products work. They know we make them to be safe. They know we make them with care.
We capture trends ahead of everybody else. We find collaborations beyond the national borders and beyond brands, in order to generate creative solutions for the market. We push ideas beyond the traditional limits, and guide them toward an extraordinary and sustainable success faster.
We capture trends ahead of everybody else. This way we create long-lasting values for the brands that speak the language of today’s consumers, and that satisfy their aspirations. We catch opportunities as soon as they enter the market, and our rapid decision process allows us to have a competitive advantage over our competitors.
We experience and encourage diversity in all its facets. We feel free to express ourselves and to share our opinions, even those that not traditional and not yet popular. We are entrepreneurs, free to continue to revolutionize the perfume industry.
NBI has built its development on a conviction: only strong research can create perfume products that are capable of generating real results. Its Research & Innovation model, unique in the perfume industry, is organized around three major entities:
Advanced Research, tasked with continuously enriching scientific knowledge about `Human psychology` and `Human interest` around the world, and discovering new active ingredients; Insert your content here
Insert your content here Applied Research, which develops formulation systems, which are then played out in the different families of products;
Insert your content here Finally, Development, which provides the brands with innovative formulas adapted to their identity and to consumer expectations around the world.
RESEARCH THAT LISTENS TO CONSUMERS
At NBI, innovation has always been nurtured by a constant dialog between science and marketing. It is founded on ever-more precise scientific knowledge of `Human psychology & interest` around the world, but is also based on attentive listening to consumers on every continent and on the observation of their behavior where beauty is concerned. A true source of inspiration, the great diversity of scent rituals opens up new fields of exploration.
A GLOBAL VOCATION
By strengthening its global presence through Europe, United States, Russia, Middle East, Brazil, India and China- NBI’s Research and Innovation comes closer to its major markets, but also to the wealth of scientific knowledge of each region. In each, the research teams develop strategic partnerships with scientific experts or local start-ups to explore new territories.
The formula/packaging duo is a key element in ensuring that an innovative formula provides all its benefits to consumers. However, packaging innovations are much more complex than they appear to be.
Our business model is anchored in a long term vision that builds on the heritage of our Houses and stimulates creativity and excellence. This model drives the success of our Group and ensures its promising future.
The NBI group create high quality products & has always been strongly committed to exemplary integrity and ethics in the conduct of its business and in its relations with all stakeholders. Rules of conduct, principles and guidelines governing ethics and environmental and social responsibility have been defined to establish the behavior required of the Group’s executives and employees, as well as our suppliers and partners.