Our Principles

We Show Respect for All Individuals

We believe that all individuals can and want to contribute to their fullest potential. We value differences. We inspire and enable people to achieve high expectations, standards and challenging goals. We are honest with people about their performance.

We Are Strategically Focused in Our Work

We operate against clearly articulated and aligned objectives and strategies. We only do work and only ask for work that adds value to the business. We simplify, standardize and streamline our current work whenever possible.

We Value Mastery

We believe it is the responsibility of all individuals to continually develop themselves and others. We encourage and expect outstanding technical mastery and executional excellence.

We Are Externally Focused

We develop superior understanding of consumers and their needs.
We create and deliver products, packaging and concepts that build winning brand equities.
We develop close, mutually productive relationships with our customers and our suppliers.
We incorporate sustainability into our products, packaging and operations.

The Interests of the Company and the Individual Are Inseparable

We believe that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. Our quest for mutual success ties us together. We encourage stock ownership and ownership behavior.

Innovation is the Cornerstone of Our Success

We place great value on big, new consumer innovations.
We challenge convention and reinvent the way we do business to better win in the marketplace.

We Seek to Be the Best

We strive to be the best in all areas of strategic importance to the Company.
We benchmark our performance rigorously versus the very best internally and externally.
We learn from both our successes and our failures.