Through innovative and intelligent solutions, we create successful products, for our house brands or license brands, that are devoted to satisfying the desires of increasingly demanding consumers. Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires NBI people to make a positive contribution every day.

Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners.

And Our Principles articulate NBI unique approach to conducting work every day.

Our Purpose, Values and Principles are the foundation on which we develop leaders at NBI. Our shared Purpose—improving the lives of the world’s consumers and serving the communities in which we live and work—in addition to our Values—trust, integrity, ownership, leadership and passion for winning—unify us as we collaborate as a team internally and compete to win externally.